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Privacy policy

Privacy Policy
for Cycle Center Group SL - Marbella Rent a Bike

Effective Date: 1 January 2023

This Privacy Policy ("Policy") describes how Cycle Center Group SL, operating under the commercial name Marbella Rent a Bike ("Marbella Rent a Bike," "we," "us," or "our"), collects, uses, shares, and protects the personal information of individuals ("users" or "you") who access or use our services. This Policy applies to the collection and processing of personal information through our website, mobile applications, and other online services (collectively, the "Services").

1. Information We Collect

1.1 Personal Information: We may collect the following types of personal information when you use our Services:

  • Name, email address, postal address, and phone number.
  • Payment information, such as credit card details, necessary to process rental transactions.
  • Communications you have with us, including inquiries, requests, or feedback.

1.2 Automatically Collected Information: When you access our Services, certain information may be automatically collected, including:

  • Device information (e.g., IP address, browser type, operating system).
  • Usage information (e.g., pages visited, links clicked, referring URL).
  • Location information, if permitted by you.

2. Use of Information

2.1 Provision of Services - We may use the collected personal information to:

  • Provide you with rental services and process transactions.
  • Communicate with you regarding your rentals, inquiries, and requests.
  • Send promotional offers, newsletters, and marketing materials related to our services.

2.2 Legal Basis - We process your personal information based on the following legal grounds:

  • Performance of a contract: To fulfill our contractual obligations to you regarding rental services.
  • Legitimate interests: To provide you with information about our products, services, and promotions that may be of interest to you.
  • Consent: If required by applicable law, we will obtain your consent before processing your personal information.

3. Sharing of Information

3.1 With Third Parties - We may share your personal information with third parties under the following circumstances:

  • Service Providers: We may engage trusted service providers who assist us in operating our business and providing our Services (e.g., payment processors, email service providers).
  • Partners: We may share your information with partner companies with whom we collaborate to offer you additional services or promotions.
  • Legal Compliance: We may disclose your personal information if required by law or in response to a valid legal request.

3.2 Non-Personal Information: We may aggregate and anonymize non-personal information for various purposes, including data analytics, research, and improvement of our Services. This information cannot be used to identify you personally.

4. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. Afterward, we will securely dispose of or anonymize your personal information.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

You have certain rights regarding your personal information under applicable data protection laws. These may include the right to access, rectify, delete, restrict processing, object to processing, and the right to data portability. To exercise these rights, please contact us at

7. Changes to this Policy

We may update this Policy from time to time. If we make material changes, we will notify you by posting the updated Policy on our website or through other communication channels. Your continued use of our Services after the effective date of the updated Policy constitutes your consent to the policy.

Contact us

If you have any questions or concerns about this privacy policy or how we process your personal information, please contact us at